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Hong Kong Airlines celebrates launch of Embrace the World and Cadet Pilot Programme

Date: 2017-10-24

Hong Kong Airlines has launched the 2017/18 edition of “Embrace the World”, having held the annual Awards Presentation and Kick-off Ceremony. The strong comeback of the student sponsorship scheme was reinforced by the unveiling of the airline’s inaugural Cadet Pilot Programme.


“Embrace the World”, now in its fourth successive year, highlights Hong Kong Airlines’ commitment to nurturing the next generation and laying a strong foundation for young talents to achieve their dreams of flying high. It rewards students with outstanding achievements with free air tickets to give them the opportunity to travel and explore the world. So far, more than 2,000 students have benefitted from the programme.


A number of high profile officiating guests attended the event, including the Under Secretary for Transport and Housing, Dr So Wai Man, as well as the chairmen of the programme’s collaborators - Hong Kong Island School Heads Association, Kowloon Region School Heads Association and New Territories School Heads Association. 


This year, the programme received overwhelming responses from schools and the number of participating schools has doubled to 100. Hong Kong Airlines will sponsor 1,800 return air tickets, up from 1,100 last year, across five categories of beneficiaries:  1) Best Secondary School students; 2) Students with financial difficulties participating in overseas competitions; 3) Primary and secondary school study tours; 4) Kindergarten principals and teachers; as well as 5) Colleges and universities.


In addition, Hong Kong Airlines will host several career talks, where secondary school students will get the chance to learn from the airline’s frontline staff, including pilots and flight attendants, as well as ground handling and aircraft maintenance teams. Students will also be invited to visit an aircraft cockpit and the airline’s catering facility to learn about aircraft operations to further develop their interest in aviation.


“We’re delighted that “Embrace the World” is back and stronger than ever,” said Mr Tang King Shing, Vice Chairman of Hong Kong Airlines. “The programme, which allows outstanding students to explore the world, embrace new cultures and expand their horizons truly embodies Hong Kong Airlines’ commitment of nurturing home-grown success.”


Meanwhile, the “Embrace the World” event also saw the introduction of 10 new cadet pilots who were selected to join Hong Kong Airlines’ first Cadet Pilot Programme, following a comprehensive selection process. The programme will see all 10 cadets embark on a 70-week flight training at the L3 Airline Academy Training Centre this November. Following completion of the programme, successful cadets will receive their official appointment as Second Officers of Hong Kong Airlines.


“Our growing network now boasts nearly 40 major destinations worldwide, including Los Angeles and San Francisco, which will be launched this December and March 2018 respectively. Hong Kong Airlines is going through a period of unprecedented growth, and passenger volume for the whole year is expected to reach a record high 7.1 million,” said Mr Tang. “There is clearly a demand for new pilots, and we are proud to do our part in contributing to the industry.”


“I’m very happy to be a part of the Embrace the World programme, and together with my fellow cohort, we are honoured to be Hong Kong Airlines’ first cadet pilots,” said Chester Wong. “While we may come from different walks of life, the 10 of us share the same goal. We want to fly, and we’ll work hard to achieve our dreams.”  


The ceremony was also held to recognise those who had participated last year in four categories - “Outstanding School Award”, “Outstanding Teacher Award”, “Go Green Awards” and the “Best of the Best Student Award”, – of which the 10 winners will fly to the L3 Airline Academy Training Centre in New Zealand for a special learning experience.


Officiating guests with school representatives and students who participated in “Embrace the World”


Officiating guests kick off Hong Kong Airlines’ “Embrace the World” student sponsorship programme 2017/18


Hong Kong Airlines’ “Embrace the World” 2017/18 received support from four education associations.  A contract signing ceremony was conducted at the event


Professor Angelina Yuen, Vice President (Student and Global Affairs) of The Hong Kong Polytechnic University (fifth from right), accompanied by Mr. Wong Ching Ho, Ben, Chief Operating Officer of Hong Kong Airlines (fourth from left), presents certificates to the winners of Hong Kong Airlines’ “Embrace the World” 2016/17 Go Green Award


Mr. Liu Jiang, George, Chief Marketing Officer of Hong Kong Airlines (seventh from right), presents certificates to the 10 winners of Hong Kong Airlines’ “Embrace the World” 2016/17 Best of The Best Students Award


Mr. Tang King Shing, Vice Chairman of Hong Kong Airlines (seventh from right), with 10 new cadet pilots who were selected to join Hong Kong Airlines’ Cadet Pilot Programme


About Hong Kong Airlines

Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. From ground operation to inflight service, the airline is committed to delivering an exceptional customer experience with a unique flair of its home base. Hong Kong Airlines boasts an ever-expanding international network covering nearly 40 destinations across Asia Pacific and North America. The airline also maintains codeshare and interline agreements with multiple airline partners, offering its customers more choice and convenience across the continents. Hong Kong Airlines operates an all-Airbus fleet, comprising of 31 passenger aircraft and four freighters. With an average age of around five years, the airline has one of the youngest and modern fleets in the world, as it progressively takes delivery of 21 Airbus A350 aircraft. Hong Kong Airlines has been awarded the internationally acclaimed four-star rating from Skytrax since 2011. It was also the winner for Asia’s Leading Inflight Service in World Travel Awards 2015.