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  • Press Release

Hong Kong Airlines Released New TVC “Bringing the Best Sky High”
Date: 2013-07-15

Hong Kong Airlines’ new TV Commercial “Bringing the Best Sky High” will be premiered tonight. Famous athletes, artists and Hong Kong Airlines’ flight attendants were invited to perform in the TVC, reinforcing the company image of as fresh and energetic. 

 

Under the brand positioning of “Fresh and Very Hong Kong”, the new TVC depicted three flight attendants practising Wing Chun, gymnastics and cycling respectively following Rose Chan, the Aviation Service Ambassador, Teng Haibin and Zhang Nan, the Olympic Champions, and Kenji Leung, the Cycling coach. with an aim to showcase the fresh, energetic and proactive image of Hong Kong Airlines’ flight attendants.

 

From this year onwards, cycling and gymnastics will be incorporated into the flight attendant’s training program of Hong Kong Airlines apart from the 7-week immersion course with Wing Chun training. Thus, Hong Kong Airlines’ flight attendants will be equipped with more energy, self-motivation and the ability to take immediate response during work, accompanied by their friendly smiles and attentive services.

 

Check out Hong Kong Airlines’ New TV Commercial “Bringing the Best Sky High” by clicking the link below:

Youtube: http://youtu.be/28hg9RVeoP0

 The 30s TVC will also be aired tonight on TVB Jade during the commercial break of the Triumph in the Sky at 9:30pm


Hong Kong Airlines new branding advertisement