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Hong Kong Airlines +852 inflight magazine is launched; airline will also launch “Truly Hong Kong” dishes on flights

Date: 2018-12-05

 

Hong Kong Airlines has partnered with world’s largest travel media company Ink to launch +852, its new inflight magazine.  Aptly named after Hong Kong’s international calling code, +852 is truly Hong Kong and exudes the dynamic energy of Hong Kong Airlines and its home city. The bold and graphic look of +852 was also inspired by Hong Kong’s strong art and design culture, making this magazine unique amongst other inflight titles.

 

Mr George Liu, Hong Kong Airlines Chief Marketing Officer said: “New look, new feel, new +852 is here. Hong Kong Airlines is delighted to work with Ink to revamp our inflight magazine. It’s been a fun project and we are very happy with the outcome. +852 not only embodies Hong Kong Airlines’ values of Truly Hong Kong, Passion for Service and Delivering More, it also connects our passengers to the best of Hong Kong and beyond.” 

 

Mr Michael Keating, Ink’s joint Chief Executive Officer said: “Hong Kong Airlines is the city’s fastest growing carrier and we’re delighted to be partnering with them to deliver an exciting new world-class magazine. +852 is unlike any other inflight magazine – from the name to the cover concept to the bold and thought-provoking content inside - something that passengers will read and remember.” 

 

+852 opens with a more lifestyle editorial outlook. The “Check In” section is dedicated exclusively to showcasing “Truly Hong Kong” content, highlighting “8” new happenings in the city, “5” spots in a featured neighbourhood, and “2” points of views on a local topic.

 

 

Each month’s “Check Out” section will feature destinations in Hong Kong Airlines’ network. Writers are sent all around the world to embark on a voyage of discovery - exploring, meeting people and unearthing the best kept secrets about the destination. Writers may eat their way through Los Angeles, take an extended digital detox in Bali, or enjoy a holiday in the Maldives while leaving only a minimal carbon footprint.

 

Meanwhile, “Out of Office” spotlights trends and talking points for business travellers. Passengers can also stay connected to the developments and services offerings at Hong Kong Airlines in “Going Beyond”.   +852 is also available online at 852mag.com.

 

As part of the airline’s commitment to deliver more “Truly Hong Kong” elements in its products and services, Hong Kong Airlines will be introducing local favourites in its Economy Class meals on all flights departing from Hong Kong. A range of signature Hong Kong dishes will be rolled out, including stir-fried instant noodles with Hong Kong-style curry fish balls and stir-fried beef, tomato and scrambled egg and with steamed vegetable rice”, which are easily found in many local restaurants.

 

Mr Chris Birt, Hong Kong Airlines Deputy Director of Service Delivery said: “Food transcends cultural boundaries and resonates with everyone. These dishes are Hong Kong favourites and we are excited to bring the taste of our city on board Hong Kong Airlines flights. We believe that Hong Kong based customers will enjoy our new range of familiar dishes. At the same time, we can’t wait to introduce our overseas customers to these local-style delights to help them explore the diversity of Hong Kong’s food culture.”

 

Hong Kong Airlines’ new Economy Class menus featuring local dishes for breakfast, lunch and dinner will be available on selected flights departing from Hong Kong starting 6 December 2018.

 

Appendix

Hong Kong Airlines’ local-style Economy Class menu features the following dishes on a rotational basis:

·         Chicken glutinous rice with sweet and spicy sauce rice rolls

·         Stir-fried Shanghai noodles with pan-fried pork bun

·         Assorted dim sum (pork bun, turnip cake, beef siu mai, spinach har gow)

·         Satay beef wok-fried instant noodles 

·         Braised beef brisket with steamed rice and seasonal vegetables

·         Pork belly in tomato and onion sauce with steamed rice and seasonal vegetables

·         Chicken curry with steamed rice and seasonal vegetables

·         Eggplant with minced pork in braised sauce with steamed rice and seasonal vegetables

·         Braised chicken in Swiss sauce with steamed rice and seasonal vegetables

·         Hong Kong-style Western fried rice

·         Minced beef and scrambled egg with steamed vegetable rice

·         Stir-fried beef, tomato and scrambled eggs with steamed vegetable rice

·         Stir-fried instant noodles with Hong Kong-style curry fish balls

High-resolution photos of +852 and Economy Class menu are available at https://goo.gl/jANP2X


About Hong Kong Airlines

Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to nearly 40 destinations across Asia Pacific and North America, and currently maintains 81 interline and 19 codeshare agreements with multiple airline partners and ferry service providers. Hong Kong Airlines operates one of the youngest fleets in the world. It has been awarded the internationally acclaimed four-star rating from Skytrax since 2011.

 

About Ink

Founded in 1994 in London, Ink is the world leader in travel media, connecting thousands of advertisers and brands to a highly receptive, and growing global audience of 802 million passengers. Ink creates and delivers inspiring, award-winning content for the world’s biggest and greatest airlines, railways, travel companies and their passengers, by producing 31 magazines in 14 languages and video content for all digital platforms. Partners include American Airlines, Amtrak, easyJet, Etihad Airways, Norwegian, United Airlines, Singapore Airlines and Virgin Atlantic.